An interview with Holroyd Miller

We spoke with Simon Miller, Partner at Holroyd Miller about his 30-year career in the industry, his top tips for success and the future of the property market in Wakefield, Yorkshire.Tell us about yourselfMy career in estate agency currently extends to thirty years. I have worked for both large corporate and independent agencies, and of course I have been running my own business with two other partners for the last 20 years. It comes as no surprise to many that I am a craft beer enthusiast and wholeheartedly support the growing number of micro-breweries in my town.Tell us about Holroyd MillerWe are a small independent agency based in Wakefield and Dewsbury. We offer a comprehensive range of property services from a company that dates to 1897. From residential sales and lettings, commercial management and sales, RICS valuations and surveys, our trusted teams are experts in their field who focus on individual needs in an easy and relaxed way.

We are hands-on, providing a service that removes the complexity and pressure of property transactions. Whether buying, investing or letting, we simplify the process and co-ordinate everything to ensure our customers’ experience is positive and enjoyable. There’s no estate agent jargon here, just well-informed advice and actions.

If you became the Housing Minister for a day, what would you change?Bring back HIPs (Home Information Packs)Can you give six tips for anyone who wants to work in the property sector?You must be a people person. Patience, empathy, a sense of humour and a genuine desire to help are key skills. It also helps if you like and understand the nuances of different types of property. Enthusiasm and a genuine understanding of the property market is essential – it shines through when consulting with vendors and buyers alike. These are all key traits I look for in agents.Why do customers choose Holroyd Miller?Repeat business is a major part of who we are. I have worked and lived in the area for a long time, as have my business partners, Jonathan and Hearl. We are known in our community and are a part of it. I think our customers really appreciate that, not to mention their good experience with us. We take the stress out of the process for them – we manage the complications and their expectations, and that keeps them coming back. What is next for the property market in your area?There are lots of new builds in Wakefield. Given our position next to the M1 and M62 motorway network, our excellent rail links to London, Leeds, and Edinburgh, and top-rated schools, Wakefield has a great deal of potential to be the next “hot spot” in the North.What makes the perfect home for you?A home that feels like a home, not always show home ready but one with character, charm and interesting features, probably an older property with lovely well-stocked gardens.What charities do you support in your local area?This year we chose to support Andy’s Man Club, MS Society Wakefield, and the Wakefield Hospice by becoming the lead sponsor at the Wakefield Festival of Beer. We are very proud to have been involved in promoting the event, and to announce that almost £10,000 was raised. 

Another charitable cause that we are committed to supporting is our local homeless charity Cap Care. Our support extends to providing food hampers, clothes donations, and furniture donations throughout the year. During the festive period we will be taking part in a supermarket sweep, piling the trollies high for food stocks to be made into Christmas hampers for the charity.Describe your typical dayThere isn’t one! The element of surprise is always there and I continue to be the “Swiss Army Knife” of estate agency – I am involved in HR, marketing, social media, branding, business development, valuations, viewings, negotiating, and making tea… you name it, I do it.Do you have any news you would like to share?We have recently launched a new website which includes a produced film in which the team and I take a completely different approach. We promote the businesses in and around Wakefield, as well as the area itself. 

The film has received lots of positive comments from locals including Peter Box, the leader of Wakefield Council, all of whom really appreciated our positive promotion of a town we all love.How has The Guild benefitted your business?We’re really seeing the benefits; our Guild membership status lets our clients know they are dealing with professionals. They also know they are receiving the best possible chance of selling by being part of one of the largest network of agents in the country. This alone has allowed us to maintain income levels by emerging as the agent of choice for the higher end of the market.

For more information regarding membership to The Guild of Property Professionals email or to see more click here.

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Customers Say

Jodie Skinner

From the beginning, our experience with Michael and Rhys has been brilliant. Whenever we had a question to ask or needed some additional information, they were both just a phone call away and were always happy to provide us with an answer. As first time buyers, they made us feel ...

Sue Smith

We can’t fault Aston and co in Syston, for their handling of the sale of our property. We were kept up to date weekly and nothing was too much trouble. Both Micheal and Rhys were approachable and very professional. I would definitely recommend using them for an efficient and hassle ...


Having had issues with other agents, we came to Astons who gave us an honest appraisal of our house – not overpricing it like others to gain business. Michael and Rhys are a great partnership and Rhys being local was able to provide viewers with information that other agents hadn’t. ...

Andy Freer

Recently sold our house with Aston & Co. We honestly could not have asked for more. From the moment Michael came to value the house, to the day to day communication from Rhys we have not had to chase them once. Michael and Rhys are a great partnership and a ...

V Pears

We chose Aston & Co in Syston to handle the sale of our property. We were kept up to date regularly and Michael and Rhys dealt with all matters efficiently and quickly.We would definitely recommend using them for an efficient and hassle-free move.

Gareth Mueller

We bought a house from a vendor who used Astons & Co as their agent. Rhys was helpful and professional from start to finish and regularly kept us in the loop with how things were progressing. Communication was efficient and swift all the way through.

Julie Pearson

From the first visit to value our property to the final phone call informing us of completion Rhys and Michael at the Syston office have been brilliant, down to earth, realistic with valuation very easy to get in touch with.Making everything less stressful.Regular updates were very reassuring . I would ...

Charlotte Hings

The team at Astons are great. They’re really down to earth, take time to listen and help resolve anything they can for you.Their communication is excellent as they always keep you in the loop with what is happening with your sale. They keep both seller and purchaser happy.Fees are reasonable ...

Julie Perkins

We have recently used Aston & Co to sell our property. At all times we received regular reports from them on interest and following viewings . When our property sold Astons managed the chain keeping all parties fully informed and I believe that without their input our sale would have ...

Tina Poole

Michael and Rhys handled both our sale and purchases. They had good local knowledge, their valuation turned out to be on point. Our sale viewings were nearly all on the same day and we accepted an offer very quickly. We were kept up to date regularly with that and our ...

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